How Runway gave their brand a much-needed lift and helped their identity take flight.
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An incubation and acceleration space for tech startups, Runway has become a crossroads for startups, corporate innovators, and investors—bridging the gap between startups and large companies. However, they reached out to us because their existing brand and logo didn’t reflect this.
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The new logo delivered on the concepts of acceleration and connection through the continuous line linking the first and last letters of the company's name. The sans-serif font also gave the brand an enduringly modern appeal.
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A full set of brand identity tools was developed and captured in a detailed brand guidelines document. Beyond the logo and usage, the guidelines also provide systems for developing future ads, presentations, and other branded materials.
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